Daugherty Tegarden + Partners is more diverse than an advertising agency and more exciting than a marketing company. We are not only masters of the traditional communication arts, but years ago scaled the wall and entered the new media age. The bevy of services offered by the firm is extensive, and includes marketing plans and strategies, design/layout and creative services, web design and associated SEO and SEM strategies, permission-based email strategies, social networking, trade show design, point of purchase design, packaging, media planning, facility design and, along with all of the design and strategic work – implementation. Daugherty Tegarden + Partners knows how to put a plan into action and see it through to the finish, providing clients with the appropriate metrics all along the way.
In the twenty five years Don Daugherty and Scott Tegarden have been working together, they have branded and re-branded local, regional and national firms. We have helped business owners and operators polish businesses and return them to former levels of performance. We have also taken entrepreneur’s new ideas and helped kick-start great businesses. How do we consistently produce results? “It all starts with the oldest, most forgotten technique in business,” says Scott. “We listen. We devour available research. We talk to the people on the front lines. Then we get very clear in our follow-up interrogation. We listen again, and then we create.”
The work created by Daugherty Tegarden + Partners is often an integrated mix in which a strong design and message is spread across traditional and emerging media platforms. The firm has a deep understanding of how today’s business person and consumer collect data and form opinions and we regularly incorporate social networking components into our marketing programs. If a magic bullet existed, there would be no need for agencies such as ours. The true magic is staying abreast of the changing marketing landscape and keeping our clients in the middle of the picture – neither a frame ahead nor a frame behind.
Although we are an agency headquartered in Indianapolis, we are equally adept at working locally or anywhere our clients need us to be. And as much as we’d like to think it’s the beach in the winter and the mountains in the summer, it doesn’t always work that way. But we dream.